There is a time when the ability to watch content was limited to TV via broadcasting networks. Today, we live in a time of technological advancement and internet-connected devices. The Internet has affected the lives of humans in a variety of ways. The rising popularity of Best OTT platforms 2022 has proved that entertainment is entering the new era and information is available in a variety of ways. Artificial Intelligence can be used to make available the media.
What is an OTT Platform?
Over the Top platforms are becoming extremely popular and well-known in recent years. Any streaming service that offers content via the internet is known as an OTT platform. In the past the cable TV company was the one responsible for giving users access to the programming. Today it has gone through numerous changes due to advances made in the realm of technology. Users can sign up for services such as Netflix, Spotify, Netflix, Amazon Prime Video, Apple TV+ and more. and then access the content on the internet. An internet connection with a stable connection is required to access the content.
How did OTT Platform Start in India?
BigFix was the initial OTT platform for India that was introduced in in 2008, by Reliance Entertainment. In the end, the platform rose into the limelight in 2013, when users saw the debut of SonyLIvand Ditto TV (Zee). But, 2015 saw the debut of Disney Hotstar. It has grown to become the most frequented platform in recent times. Netflix was launched within India during the year of 2016. Netflix is a well-known platform across the world, that offers promising Over The Top services. It is up against stiff competition from Amazon Prime and Disney Hotstar.
Top OTT Platforms in India
1. Disney Hotstar :
Disney + Hotstar is an Indian video streaming service which is controlled by Star India. It is an affiliate to The Walt Disney Company India. It offers two subscription plans that are paid for “VIP” that focuses on national programming and sports-related content, “Premium” that exhibits international TV and movies.
The platform has at the very least at least 300 million registered users according to the March 2020 data. A VIP subscription costs INR 399 per year . While the Premium plan costs INR 1499 for the year, or users can get a the monthly plan at INR 299. Indian recent films made available on the channel include Dill Bokhara Hai, Sadak 2, Lootcase while English films like Bad Education, Secretariat, Kingsman are the most popular through the site. The platform is home to 26.8 million paying subscribers which is 30% of the market globally.
Hotstar and Disney coupons that are in fashion offer 50% discount annual subscription plans. Promo codes are listed on the internet and users are able to easily access the offer.
2. Amazon Prime Video
Amazon Prime Video is an American OTT platform that offers its users television series and films created from Amazon Studios. It also hosts shows and other content from other companies including sports, entertainment, and other content. It was founded in the year 2016 and is headquartered in the USA but its services are available across the world. Users can stream films (Hollywood as well as Bollywood) as well as television shows, as well as Amazon Originals. Smartphones, tablets as well as Smart TV are the popular media for streaming the contents.
Users can access the content for as little as INR the monthly rate of 129 or INR 999 for the yearly subscription plan.
Amazon Prime has 10 million customers in India. Amazon Prime has a record sales growth in of 2020 India. Amazon doesn’t release the country-specific growth figures.
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3. Netflix
Netflix Inc is an American OTT with its headquarters in California. It was established in 1997. The primary activity of this company’s is streaming services that are subscription-based. Since 2012 the company has been offering streaming services through their online libraries.
Netflix is among the Video Streaming Services in India that offers a variety of plans including basic, mobile standard, standard, and premium plans. Mobile plans cost just Rs199 and lets you view the videos on your the tablet or phone at the same time. You can get the Basic plan for 499 rupees and stream the video using any device such as a tablet, phone, TV or computer. Standard plans cost $649, and offers simultaneous access to two devices at the same time. If you choose the Premium plan at $799, you can view films on four devices at once. The top movies to stream on Netflix include Arrival, The Irishman, The Two Popes, Haider, On Body and Soul, Shoplifters, etc.
The number of subscribers is 4.6 million paying customers of Netflix in India according to the 2020 report. For 2020 the operational earnings of Netflix is $1.2 billion. Operating revenue was the rise of Rs 924 during FY20.
4. Aha
Aha is an Indian OTT platform controlled by Arha Media & Broadcasting Private Limited which was formed as a joint venture of Geetha Arts and My Home Group. It provides Telugu content. It launched in 2020. The company offers ad-free content and streaming because they believe that there should be no gap between entertainment for the viewers and the program.
Through going to the Aha website or downloading the app users can enjoy a no-cost subscriptions to the platform. All Telugu content, including Telugu television shows, films and web-based series are accessible by users. Users can avail the subscription paid for by paying INR 149 for 3 month and INR 365 for 12 month.
The platform allows users to watch films such as All Is Well, Sin, Locked, Geetha Subramanyam 2020, and more. The platform boasts 2.5 million active monthly users. It is at the beginning stage of establishing itself The increase in revenue is expected to occur soon.
Aha coupons and offers are accessible on the internet. Users can browse the websites online to take advantage of the advantages.
5. Voot
The proprietor of https www voot com activate is Viacom18. Voot can be described as an Indian OTT platform in full form which has been present within the Indian market since 2016. It’s available in the following languages: Hindi, English, Tamil, Gujrati, Bengali, Marathi and Kannada. Its headquarters are in Mumbai. The TV shows you love and movies has never been so easy.
The premium content on the platform can be accessed at as little at INR99 per month or INR 999 for the year. There is a free-ad option that can be found by customers since it’s not a paid-for version for the service. Some of the most popular films which are available on Voot include Bajorao Mastani Main Hoon Na, Queen, and many more.
It says it has 100,000 active users per month.
With Voot coupons users will avail a 14-day trial offer starting in January 2022. They can also stream unlimited for free, and more.